Combining out-of-home advertising with smartphones amplifies your campaigns exposure by connecting your brand with your consumers, in both the physical and digital worlds. Our artistic supercars create the desire for engagement by pulling consumers towards us. Consumers scan the QR codes, take pictures and videos sharing them across social media platforms along with trendy hashtags.
The message is more personal and authentic as it’s sent from the users themselves instead of sponsored ads and provides your brand with global exposure from one location.
Geofencing technology allows us to set a parameter around the locations and events you want to target. Once we select your target areas we set up a scheduled route for each day that will maximize your results. We can set points of interest in selected hotspots that will deliver personalized content about your campaign. The personalized content would appear on peoples smart phones who enter the marked area.
Analytic reports collect statistics regarding the route travelled, total distance traveled, average speed, & amount of time spent mobile vs stationary.
QR codes can be scanned using a smart phones to access your brands digital content. Highly interactive we find creative ways to display your QR codes for best engagement. To further improve on our digital performance we equip our mobile billboards with the following intelligent devices.
Proximity based beacons placed inside our mobile billboards deliver a personalized message to nearby smart phone users via Wi-Fi / Bluetooth. As pedestrians and motorists come within 150-feet of our billboards location the beacon collects the devices ID for mobile advertising and triggers push notifications informing the users of any digital content of your choosing.
Long after our billboards move on their way your message will continue to be displayed via standard banners or video ads when people visit their favourite mobile sites and apps.
NFC enabled billboards allow nearby smart phone users to tap designated areas displayed on our automotive art work for direct and quick downloads of your brands digital content. NFC transmits information wirelessly within 1” read range. NFC offers high security and authentication for exclusive content.
To ensure safety and to maximize the number of impressions captured during each media campaign, our drivers have many years of driving experience specializing in defensive and tactical driving.
Our drivers are trained to drive in curb lanes and routinely stop at major intersections as a lead vehicle during red traffic lights to increase exposure and provide better visibility to pedestrians. We have designated stop areas that provide a safe environment for consumers to get up close and personal with our billboards.
The major cities where we provide our services have speed limits of 37 mph / 60 km/h or less. In most cases, the speed limits are even lower to accommodate traffic conditions.
To continue our precedence for safety we utilize in-car technology to ensure our supercars do not go over 37 mph / 60 km/h. Analytic reports collect statistics regarding average speed, time spent in motion, and how much time was spent stationary.